Books

The most popular books in Russia in 2021 about business, investment and marketing

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From Kiyosaki to Ilyakhov.

At the request of vc.ru, the Liters service and the Alpina Publisher publishing house have compiled lists of the best-selling electronic, paper and audiobooks for January-November 2021.

Books most often bought on Liters

The book, published in 1926, was translated into Russian only in 2005. The author describes it as a “cure for skinny wallets” and in the form of parables of Babylon tells about the “essence of financial problems”, “proven financial principles” and how to ensure a stable income in the future.

The author believes that children do not get the necessary knowledge about money at school and in adulthood work all their lives for money, instead of forcing money to work for themselves. Therefore, people should reconsider traditional stereotypes. The first edition of the book was published in 1997.

The author is a follower of the popular in the United States movement FIRE (financial independence, retirement early), financial independence and early retirement strategies. He shares his personal experience, talks about financial literacy, investment strategies and risks. The book was published in 2020.

The book by American writer, journalist and psychologist Napoleon Hill was first published in 1937. Author talked and analyzed the stories of hundreds of successful people and identified 13 steps to success, including goal, faith, perseverance and more.

The first publication of the book by scientist and trader Nassim Nicholas Taleb was in 2012. He studies how random events have affected the world economy, and calls unpredictable ones “black swans”. The author formulates rules that allow to overcome the “fragility”, ie uncertainty, and act so that unpredictability helps to improve.

Cambridge economist Ha-Jun Chang explains how the world economy works. The author considers different theories and shows that there is no single right approach to explain the functioning of the economy. The book was published in 2015.

Writer and speaker Bodo Schaefer tells about the four strategies for earning the first million: saving a certain percentage of income, investing savings, increasing income and saving interest on each increase in earnings. The book was first published in 1998.




Entrepreneur and marketing teacher Jeff Walker uses his personal experience and other people’s stories to tell you how to quickly build your business or launch a product. The book was published in 2015.

Financier and founder of the investment company Bridgewater Associates wrote this book at 68 years old. He briefly describes where the hedge fund started and how it came to be, as well as his life and management principles that helped create Bridgewater’s corporate culture.

The book by self-development writer and coach John Kehoe was first published in 1990. It focuses on the psychological aspects of business success, how to set goals, achieve them and change your beliefs.

Most bought books from Alpina Publisher

The book by economist and investor Benjamin Graham was first published in 1949 and is republished every five years. In it, the author talks about the basic principles of investing and the rules of conduct of a competent investor, analyzes the principles of optimal portfolio policy, the search for promising investment objects and more.

There is a good old rule: do not want to take risks – be content with a modest income. It is usually the basis of a traditional investment strategy: the level of return on investment depends on the degree of risk that the investor is willing to bear. But we do not agree with that. From our point of view, the return on investment should depend on the mental effort that the investor makes to achieve their goals.

Benjamin Graham

Investor and Berkshire Hathaway founder Warren Buffett does not write books, but regularly sends letters to partners about his performance and investment methods.

Investigator Jeremy Miller combined these letters into topics: they include an analysis of Buffett’s basic principles such as a strategy of diversification against trend, compound interest and others.

The work is a continuation of the book “Write, cut” for those who are professionally engaged in text. She talks about correct and understandable communication: how to attract the attention of readers, help them understand and accept the point of view of the author, it is possible to reveal any topic. Theory and examples from practice.

The author is a co-founder of Efficient Frontier Advisors, which manages investment. In the book, he talks about how a non-professional can learn to invest independently and build a long-term investment strategy.

The book is written by a trader-practitioner, from the point of view of a trader-practitioner, and for practicing traders, it is said in its description. Former Fortune Group partner Jack Schwager talks about how to apply technical analysis techniques in real trading, what are the signs of unsuitability of the method and more.

Former Fidelity Magellan Fund manager and financier Peter Lynch lists how to choose a company to invest in and interpret financial performance, choose the right time to buy and sell stocks, and what are the misconceptions about securities.

Philip Kotler is Professor of International Marketing at Kellog Graduate School of Management at Northwestern University. In the book, he collected and understood the definitions of 80 concepts or concepts that are most important for modern marketing – marketing assets, brands, loyalty, mission and others.

This is the fourth book in the series Strategyzer. The authors argue that only companies that are ready for change win the competition. They talk about the adaptation strategies of successful companies that have re-invented their business models: Amazon, IKEA, Zara and others.

Alexander Elder worked as a psychiatrist in New York and taught at Columbia University, then became a trader and consultant. In the book, he writes about the psychology of the stock market game, how to organize your work and learn from mistakes. At the end of the book there is a “task book” so that the reader can test their knowledge.

The book is a supplement to the classic investment guide from investor and founder of The Vanguard Group John Bogle. “Buy a fund that holds a portfolio of stocks throughout the market and own it forever,” he advises. And gives recommendations in the book on working with index funds.

Index funds eliminate the risk associated with individual stocks, the risk associated with market sectors, as well as the risk associated with the preferences of the fund manager. Only the general risk of the stock market remains.

Tell us in the comments what you recommend to read and what is not in this list.

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