Sber: Almost 70% of Russians read books regularly

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Sber: Almost 70% of Russians read books regularly

Sber: Almost 70% of Russians read books regularly

Russians still regard reading as one of the most valuable sources of new knowledge. 68% of Russians read books regularly, and 85% of them do so to broaden their horizons and self-development.

Such results were shown by a survey conducted by SberLife Insurance and Rambler & Co media holding on the eve of the All-Russian Day of Libraries, which is celebrated on May 27.

Fiction is most in demand among Russians: 55% of respondents read it most often. 17% choose documentaries (history, biographies, art), another 17% – educational and technical literature. 6% study scientific papers, 5% – business publications.

85% of respondents read to broaden their horizons and self-development, 12% – to improve their professional skills, 3% want to learn the basics of a new profession. What does not change is the love of compatriots for paper publications: 61% of respondents prefer them. One in three is not against the online format, and 6% listen to audiobooks.

67% of respondents prefer to buy literature, 19% prefer to share it with friends and relatives. Every seventh Russian (14%) goes to libraries, not only for reading, but also to work in a quiet environment, meet with friends or attend themed events.

For the vast majority of Russians (92%), buying a book is a spontaneous purchase. Others regularly or periodically save money on them. 71% of respondents are willing to spend up to 1,000 rubles a month on books, 19% – from 1,000 to 3,000 rubles, 5% – from 3,000 to 5,000 rubles and the same number of respondents – more than 5,000 rubles.

A poll on Russians’ attitudes toward reading was conducted in the second decade of May. 6.7 thousand took part in it. people, of whom 54% are men and 46% are women. 39% of respondents – millennials, 31% – Generation X, another 15% – buzzers and boomers[1].

[1]In studying the data, analysts relied on the classification proposed by the Pew Research Center: boomers (1946–1964); Generation X (1965–1980); Generation Y, or Millennials (1981–1996); buzzers (from 1997 to the present).

Information provided by PJSC “Sberbank”

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