Russians are buying esoteric books en masse

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In Russia, the demand for books on esoterics has grown sharply.

Russians have become increasingly interested in books on divination, spiritual practices, awareness, and positive thinking. Sales of this literature in Russia increased by more than 50% to 400 million rubles. These are the data of the research of the publishing group “Exmo”. In 2020, sales in the same category increased by only 13%.

Experts also noted a decline in sales of religious literature.

Russian readers are more interested not in theories but in practice, namely in methods of working with the subconscious, understanding the purpose, karmic tasks and finding a resource, explained the head of the department of religion and esoterics “Exmo” Maria Vinogradova.

Representatives of Wildberries reported that most often customers buy books on esoterics in the segment of tarot practices. The cards themselves have also become popular. Demand for this product grew by 486%.

Ozon has 20% sales growth in esoteric books.

Vinogradov’s popularity of esoteric literature is connected with the opportunity to find relevant adaptations of ancient spiritual teachings and philosophies, which have become more understandable and aimed at working with basic human needs – the pursuit of happiness, peace, success and prosperity.

Other experts attribute the demand for esoterics to a pandemic. According to them, people are interested in esoterics in difficult times.

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