How is the First Channel becoming a branch of Tutberidze’s press service and how to evaluate the work of Kazansky and Stognienko in hockey?
The Winter Olympics are much easier for TV companies around the world than the Summer Games – there are fewer sports, and there are not as many commentators with experts in February as in August. For Russia, winter is a bigger source of ratings than summer. If we take purely in terms of television figures, then three of the four most popular sports – winter (football reigns, but there is also biathlon, figure skating and hockey).
It seems that the 2022 Olympics were watched well, even taking into account the early start of the competition and the awkward Chinese prime time – around 15-17 hours Moscow time. But we must admit that Russian TV as a whole degrades in the level of coverage of the Olympic Games. This does not apply to Channel One, which was broadcast in full in Beijing in 2022, but in general it is very bad when a country with 32 Olympic medals sends a team of one of the three broadcasters to the scene.
We see the degradation of VGTRK. Of course it is became noticeable even after Tokyo 2020but in Beijing, the sports edition of Channel Two was completely absent – It was replaced by phone books of Dmitry Guberniev and Andrei Zhurankov. There would be no connections and contacts with athletes, there would be no reports on three of the four sports – and this is a failure.
On “Russia 1” even did not find a hockey commentator – and against the background of the ready and arrogant Denis Kazansky, it was very audible. I treat Vladimir Stognienko with awe and tenderness, but at this Olympics the difference in the pace of football and hockey reports was especially striking.
Vladimir Stognienko in the sweater of the European team from the 2016 World Cup
It turned out, for example, that in hockey you can’t name the same player three times – the speed is higher, and by the third repetition of names on the ice, everything has changed. It is clear that Stogni is a soldier of the Second Channel and at some point he is on the air laughed at his own reservations in the spirit of “Shipachev with a ball”, but next time, maybe it’s better to politely refuse. So it will be more correct both for itself, and for spectators.
You again throw me minuses and impurities in the comments, but it seems to me that Dmitry Guberniev twice earned the fifth TEFI at these Games. The experienced master correctly assessed the audience and found in the report a mix of some basic initial knowledge (such as “Target diameter is such, the length of the penalty circle is such and such”), stories about ordinary people, their environment and descriptions of incredible drama and tension.
Vasily Utkin once called Yuri Rozanov’s comment on the 2011 World Cup final one of the best he has heard. “There is not a single word that would devalue subsequent events,” – spoke Utkin. Find a repeat of the men’s biathlon relay at this Olympics. Listen to Huber, already knowing everything about the last shooting of Eduard Latypov. Look for at least one wording that you will not agree with at the end of the race.
In this race, Dmitry Guberniev showed incredible commentary skills. Once in a podcast about the scriptwriting skills “Episode Clan” advised when writing films to inflate the stakes, to make them as high as possible. “Avengers: Infinity War” would not be so interesting if the life of half the universe was not at stake. The same plot feint works in sports reporting.
Guberniev is well aware that there is nothing more important for athletes than the Olympics (just do not talk about it to hockey players). So he pumped suspense and let the viewer know that for these people, cross-country skiing is more than just running. It’s quite simple to underestimate the significance of anything, but it’s much harder to convey and convince the viewer that for the heroes on the screen that’s all – in fact for someone it’s a matter of life and death.
In the men’s biathlon relay named after Eduard Latypov, Dmitry remained on the verge of replay, remained incredibly organic to the drama of the moment and very artistically expressed the emotions that he experienced with the giant audience of “Russia 1” in front of blue screens. I am almost sure that TEFI-2022 will stay behind him, and it will be more than a well-deserved award.
In terms of awards, no luck Denis Kazansky, who was separated from “Orpheus” only by the gray game of the Russian national hockey team.
It is impossible to create drama in matches where almost nothing happens (here, too, you can refer to Utkin’s note on Stognienko’s report on Spain-Russia at the 2018 World Cup). But Kazansky received a broadcast on the First Channel and a residency in the “Evening Urgant” – very successful, the last time only Anton Dolin looked so cool next to Ivan. Denis, it seems like a long time – just don’t criticize Konstantin Ernst’s films.
The first channel has become a full-fledged headliner of sports coverage in Russia. The data speak differently about the spectator success of federal TV in Beijing – Arina Borodina on “Echo” reports a 2.5-fold increase in the average daily share of the First and “Russia 1” during the Olympic broadcasts, and “Kommersant” interprets the same Mediascope ratings as the fall compared to Pyeongchang (from 73% in 2018 to 64% now).
I am more inclined to evaluate Borodina – the TV may be dying as a transmitter of spectacles in the corner of the room, but it still attracts viewers during major events, and the Olympics is just one of them. The first channel for five or six years of work of Olga Chernosvitova at the head of sports management created tradition and accustomed the spectator to watch sports on the first button.
This has two confirmations, both expressed in numbers. Perhaps everyone agreed that the work of the ski and biathlon team of the First (Arich, Terekhov, to a lesser extent Kruglov) was less successful than the dedication of Dmitry Guberniev’s microphone. But the two most popular broadcasts of the Olympics in the week from February 7 to 13 fell on the men’s ski relay and women’s biathlon race, all on Channel One.
The share of Bolshunov’s triumph – 27%, biathlon – 26% (quote from Arina Borodina). The Russian team had enough victories, including the golden races of San Sanych, but viewers came to the First Channel, and not to the more famous and skillful Guberniev.
And the second proof is figure skating. Of course, it would be logical that the channels of the four selected traditional sports would be divided equally – the hockey figure would go to the First, and biathlon skiing alone would be plowed by Dmitry Guberniev on “R-1”. But the internal draw of broadcasters sent the most delicious pieces in figure skating to the Second Channel – the third Olympics in a row, the women’s free program shows VGTRK.
And here’s the paradox – the women’s first-ranked singles race won again. Data on Moscow are still available, but the capital’s viewers watched the short program of girls on the First better than the more dramatic free program on the Second (6.2 / 35.3 vs. 5.4 / 33.5 in the same time slot). Of course, it is possible to study the networks of competitors more closely and explain the audience’s interest in the large amount of news about Valieva before the start of the CP, but the fact that Chernosvitova’s long-term work was not in vain is obvious.
I have There are still questions about the transformation of the First into a branch of the press service of Eteri Tutberidze (and as a symbol – the consolation of the weeping Kamila Valieva in the arms of Olga, not one of the coaches). But here we can start a discussion about the transformation of all Russian TV into a branch of the OQR press service and the need to support Russian athletes at international starts. The text turns out to be gigantic anyway – leave it to the residents of the hot branches about the figurine on Sports.ru.
For Match TV, the 2022 Olympics failed – probably because “Match” showed live only 10 of the 32 medals of the Russian national team. At the Olympics, spectators are still following our victories over ours, this has been repeatedly proven not only at the Olympics, but also in other sports broadcasts. The same text of “Kommersant” says that only 19% of all viewers of the 2022 Games watched the broadcasts of the “Match” (81% stuck only to the figure, skiing, biathlon and hockey on the two main buttons).
What I liked: the work of Stanislav Minin and Andrei Kolganov on ski jumping, the dedication and enthusiasm of Anna Makarova in sledding.
What I didn’t like: the sleepy Igor Shvetsov (who raised his voice once or twice in 12 days in Beijing, and surprised even Sergei Mikulik), too powerful for the Olympics Andrei Golovanov on the same sleigh and constantly looking for a plot in the short track Olga Bogoslovskaya.
Here are all the impressions of the “Match”, which seems to prohibit experts from working on other channels during the Olympics (otherwise you will not see broadcasts next season), but which still does not grow fresh color commentators and do not progress available. The only exception is the same Kolganov on the springboard.
Creator of Television-Sport.com Ilya Firsov (subscribe to the best telegram channel about sports tv!) predicts the emergence of Okko among the Olympic broadcasters in 2024 – TeleSport’s connection with the “Gathering” will only become stronger, and therefore the coverage of the Games will only become more interesting. At least the next Olympics showed the dedication of the First Channel, the skill of Dmitry Guberniev from the Second and the lack of boredom that reigned on “Match TV”.