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in 2021, more than half of online cinema subscribers watched anime – Movies and TV series on DTF

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In the future, the service wants to diversify the choice of genres of Japanese animation.

Ghost in the Shell: SAC_2045

About Netflix’s anime direction told producer Kohei Obara, who has been working for it since the beginning of 2019. He noted the growing popularity of Japanese animation outside of Japan, which so far does not seem to be going to slow down.

Anime has been popular in Japan for many decades, but in recent years the genre has gained audiences around the world. For example, in 2021, more than half of Netflix subscribers watched anime. As for Japan, at least 90% of our subscribers watch anime there.

Kohei Obar

the head of the anime direction at Netflix

According to financial reports of online cinema, at the end of 2021 the number of Netflix subscribers was almost 222 million users.

Obara did not specify what is meant by “watched anime”. It is possible that more than 110 million users watched at least a few minutes of Japanese animation.

The head of the department noted that Netflix intends to expand the choice of anime genres. In recent years, the service has focused on action, fantasy and science fiction, but now it wants to add, for example, romantic dramas or content intended for leisure.

However, Obara notes that high-age anime, which contains scenes of violence, usually attract a new audience for the genre. Many viewers, unfamiliar with animation, are still expecting mostly family content. However, titles like “Devil Man: Crying” show them what anime has to offer.

Despite the fact that Netflix is ​​actively investing in anime, online cinema does not want to just scatter money to snatch the most popular titles. Instead, the service tries to build a warm and organic relationship with studios and well-known authors to promote the stable development of the industry.

In 2022 alone, Netflix plans to release about 40 more titles, including sequels to already launched series. One such sequel to Japanese animation will be the second season of Ghost in the Shell: SAC_2045, which is scheduled for release on May 23.

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